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The Spark Behind The Egg That Broke The Internet

Now we know…
21 Jan 2019, 09:15 PM
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Main image via India Today

Remember a few weeks ago when an egg broke the internet and became the most liked photo on Instagram? Of course you do!

The post was originally shared on @world_record_egg’s Instagram on 4th January  and has currently garnered over 50 million likes and counting! But the question on our minds is, who is the genius behind the egg?

The ideaof making the egg viral belongs to 19-year-old viral marketing guru, Ishan Goel. The Massachesetts-based guru told FEMAIL  that he was the “gasoline” that helped fuel the popularity of the post.

“I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it,” he said.

the spark behind the egg that broke the internetImage via Daily Mail

He added, “I would like to give all credit to the chicken who laid this egg. They were the spark. I was the gasoline.”

The actual identity of the UK-based Instagram user -who posted the stock image of the egg- still remains anonymous however.

According to Ishan, the egg represents something bigger. He said, “The idea that an inanimate object can connect so many people is a testament to the fact that people love to root for the underdog.”

via GIPHY

“Celebrities wield so much power and influence, and an egg uniting so many people is a powerful commentary on social media's impact on society today. Social media has given celebrities this sort of omnipotence,” he continued.

Ishan added, “People can [rally] around the thrill of outdoing a celebrity. It makes the world seem less intimidating, more light-hearted, and more accessible.”

He went on to say that it was the simplicity of the photo being a brown egg that  added to it’s popularity. The simple egg brought a funny element to the whole concept of getting more likes on a meaningless photo and knocking Kylie Jenner off the Instagram throne.

Isn’t it great how a small idea became something so huge?

the spark behind the egg that broke the internetImage via ABC News

Info via Daily Mail

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